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Email Marketing 101
By Dr. Robb | June 13, 2007
With all internet marketing businesses, it is very important to utilize all means of communication to build connections with present and prospective clients as well as to advertise their products and services. And with the emerging importance of internet as a medium, it cannot be avoided that marketing will evolve to another form suitable for the World Wide Web.
Thus internet marketing came to existence, utilizing everything in the net to cater to companies? need for exposure. And one way to do so is through email marketing.
Here are some things to know about email marketing.
What is email marketing?
Generally, a company is engaged in email marketing if it sends electronic mails to a receiver who is a prospective or current client, with their permission. It can be done with the use of software like autoresponders to make it automated and more efficient.
What are some of the objectives that can be met when company engage in email marketing?
Through email marketing, the company can:
- keep in touch with current and former clients so that they will continue giving their patronage to your company (loyalty)
- announce promotions as well as new services and promotions to the general public, that may become the company?s clients too
- send useful information to the general public, adding more to the reputation and reliability of the company
What are the advantages of engaging in email marketing?
Companies appreciate having to adapt email marketing because of the following reasons:
- Cost efficiency
Instead of spending for the materials needed in printing advertisements and newsletters (paper, ink, envelopes, etc) as well as mailing and handling costs, companies can utilize having to do it for free on the internet.
- Timeliness and Flexibility
Why wait for days before the arrival of the newsletter to the recipient when you can do it in just matter of minutes on the net? Instant receipt of the email cuts off time for you to receive feedbacks from these clients. Thus, adjustments can easily be made to get the results you want to achieve.
- Accessibility
When people connect to the internet, the most common thing to do is for them to check for new emails. There is no need for them to go to the company?s website because the information has already been given to them. And they can read your campaign material with just a few clicks and scroll.
- Technologically enhanced
With the use of online email systems such as autoresponders and trackers, the company can use email technology to their advantages. They can send replies automatically to their clients, and they can track for progress in the advertisement campaigns too.
- Effectiveness
It would take around seven times of exposure to the information before the clients become so interested enough to give your products or services a try. This is where email marketing and strategy is best utilized.
However, the effectiveness of this approach will have to depend on how readable and how attention-catching your emails are.
What are spams? Can they be considered email marketing too?
Spams are unsolicited email sent by certain companies. Basing on the definition given earlier, spams cannot be considered email marketing, no matter how identical they are. All because of the operative word ?solicited?.
After having said all these things, it would generally say that email marketing can serve as a springboard for your business. So go ahead and try it now!
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