Archive for September, 2008
« Previous EntriesEbook Marketing Strategies
Monday, September 29th, 2008The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your [...]
Ebook Pricing
Friday, September 26th, 2008If your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.
After you figure out your goal, you must figure out
what your audience’s need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that [...]
Ebook Pricing Strategies
Wednesday, September 24th, 2008A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.
The thing that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have [...]
How to Price an Ebook
Monday, September 22nd, 2008You’ve written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think of it as having
little value, and they won’t purchase it, or even if
they do buy your book, you will have to [...]
Search Engine Web Crawers
Thursday, September 18th, 2008Most search engines use what is known as a web crawler. The web
crawler “crawls” through the site, inspecting the content of
each and every page before assigning it a classification. The
web crawler’s determination is going to be what decides a site’s
positioning on a search engine search using the following
criteria:
1) Keyword frequency. The number of times a [...]
Do the Search Engines Know Where You Are?
Tuesday, September 16th, 2008Search Engine Optimization, represents the process by which
Internet marketers can bring their sites to the attention of the
search engines, which will, in turn, bring their sites to the
attention of their consumers.
Search engines want to be as accurate as possible when directing
people to websites. Why? Because if they start sending people to
aimless sites that have absolutely [...]
Search Engine Optimization
Sunday, September 14th, 2008Search Engine Optimization (SEO) is the process of improving the
result of a particular website in as it relates to search
marketing on the web. Search Engine Optimization helps gain
visibility by enabling your site to rank high in the places your
prospects are searching.
The objective of Search Engine Optimization (SEO) is to achieve
high natural search engine placement for [...]
Child Development Institute Charity Golf Classic & Auctions
Thursday, September 11th, 2008We are pleased to announce the 7th Annual Charity Golf Classic, benefiting the Child Development Institute (CDI) on Friday October 3rd, 2008, at the Lost Canyons Golf Club in Simi Valley, California. Each year the Annual Charity Golf Classic generates funding for the ongoing efforts of CDI to expand its outreach and assist more families [...]
Affiliate Benefits
Thursday, September 11th, 2008
As an affiliate you have the advantage of concentrating on your marketing plan without having to deal with products. Shipping, organizing, employees, and business in general. For the company using affiliates they have the advantage of not having to spend advertising dollars until a sale is made.
Affiliate marketing—using one website to drive traffic to another, [...]
Affiliate marketing Is It For You?
Tuesday, September 9th, 2008Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Affiliate marketing is also called “performance marketing”, in reference to how sales employees are typically being compensated. Affiliate marketing is a great way to start a work-at-home [...]
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